Google remarketing, also known as retargeting efforts are an important touch point to keep your business on top of mind to visitors who have interacted with your website. These visitors can be first time users, those who’ve abandoned carts and even repeat customers. No matter who they are, having an optimised remarketing strategy is important so that they never lose touch with your business. That being said, it is also vital to ensure that you toe the fine line between remarketing and annoying your consumer.
You can implement remarketing strategies on your website itself or on networks on Google. Remarketing on your website includes efforts like exit pop up strategies. These can be highly effective as your audience is already on the website. However, if your customer has already left the website, taking advantage of Google remarketing services can improve your revenue and amp up that bottom line.