Guide to Google Remarketing Best Practices

Guide to Google Remarketing Best Practices

Google remarketing, also known as retargeting efforts are an important touch point to keep your business on top of mind to visitors who have interacted with your website. These visitors can be first time users, those who’ve abandoned carts and even repeat customers. No matter who they are, having an optimised remarketing strategy is important so that they never lose touch with your business. That being said, it is also vital to ensure that you toe the fine line between remarketing and annoying your consumer. 

You can implement remarketing strategies on your website itself or on networks on Google. Remarketing on your website includes efforts like exit pop up strategies. These can be highly effective as your audience is already on the website. However, if your customer has already left the website, taking advantage of Google remarketing services can improve your revenue and amp up that bottom line. 

Top Tips from Expert Digital Marketing Company Singapore

There’s a difference between a remarketing campaign and a great remarketing campaign. At Digital Squad, a leading digital marketing agency Singapore, we have years of experience in white hat techniques that work. If you’re interested in having an effective remarketing program, keep reading.

1. Frequency capping time

You’ve got a remarketing campaign, great. Optimising it means also knowing when to stop annoying your customers with it. Adjust the frequency cap depending on the type of consumer and where they are on the sales funnel. You want to ensure that your brand is top of mind but not show the display ads too often that it becomes annoying. The goal is to encourage conversion, not to draw them away.

2. Integrate Analytics to AdWords (now: Google Ads)

If you’ve already got valuable insight into your consumers, don’t let that go to waste. Integrating your Google Analytics with Google AdWords (Google Ads) can help you strategise a better remarketing campaign. You can import analytics such as metrics, goals and overall conversions that can help sharpen a remarketing strategy that will up your ROAS.

google remarketing best practices

3. Segment your lists

This is a no brainer – but one important to highlight. Visitors will behave differently on your site and segmenting them can help create more effective remarketing campaigns. For instance, if you have a list of visitors who added to cart but didn’t hit the thank you page (i.e. didn’t make a purchase), you can curate a campaign as they have a higher intent to purchase. You can also implement dynamic remarketing strategies for them and show exactly what they’ve added to cart.

4. Bid less on visitors who didn’t view products

You will have a plethora of audiences behaving differently on your site and your bidding strategy should change accordingly. It’s redundant to set the same bid strategy on someone who has added to cart versus someone who’s just viewed the blog on your e-commerce store. The closer a visitor is to point of conversion, the more you want to bid on them.

Google remarketing can help you boost that bottom line, amp up your revenue and conversions. Take advantage of the information, both on Google Analytics and the segmentation available on Google Ads to hone in on everyone and anyone who’s visited your site. If you want to leave the hard work to the experts who can guarantee success, the team at Digital Squad can help you out. Digital Squad is a leading digital marketing agency and Google remarketing agency and as a Google Partner, they can help you set up your campaign and see the sales going up. Contact them to find out more

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