Search Engine Optimisation (SEO) is the process of optimising a website to maximise organic traffic from search engines. The traffic on search engines consists of people who are actively searching for products or services that you provide. SEO is keyword-based, meaning that it’s based on the keywords people are searching for. There are endless benefits of SEO, and we are now going to tell you a few of them:
The main benefit of SEO is that it’s free. However, you may need to hire an SEO agency Singapore to help you grow your rankings, which implies some expenses. Another great thing about SEO is that, unlike other advertising tools, SEO does not sleep. You can increase your traffic anytime during the 24 hours.
Getting to the top of the result pages can take time. Sometimes you have to give it 6 to 12 months before you can see optimal rankings. But don’t worry, once you have reached the top positions, you rarely lose your ranking. What could affect your position are changes in the Google algorithm or rising SEO competition.
SEO traffic has the best conversion rates. Top positions on the search engine result pages receive a majority of the clicks. Most people trust the Google algorithm and tend to skip paid ads. In fact, SEO receives 90% of all clicks. With SEO, you can measure the source of conversions. You can also measure which search keywords are the most valuable to your business.
A high SEO ranking and a high click-through-rate go hand in hand. A high SEO ranking improves the click-through-rate and vice versa. You can increase the click-through rate by optimising the title tags and meta descriptions on the search result page.
As the website’s SEO grows, the speed of the site improves, and so also the user experience.